Important Information About Search Description

We have prepared this article to explain the "role and importance of search description" that constantly confuses bloggers.

There are several articles on the internet that Google has declared that search descriptions are unnecessary. However, some SEO experts state that search descriptions are very important for an article.

The confusion between using or not using the search description is quite confusing, especially for new bloggers.

Search descriptions also have meta descriptions (mate tags) Also known as meta tags because these descriptions are displayed with meta tags. Simply put, search descriptions are a short piece of text that describes the content of a blog post.

Search descriptions appear as a short description just below the post/post title in search results, as well as posts on social media.

Makes the blog content description short, relevant, and easy to read, allowing visitors to decide whether to click your post link.

Especially on search pages, if the search engine cannot find more relevant content on the visitor's registration page with the search keyword Search descriptions from meta are displayed.

Search descriptions are not determinants of ranking on search pages, but search descriptions are part of many ranking factors on search pages. Of course, the determinants of ranking on the search page are the content of the post.

Especially for Google, after that time Google robots more intelligently read the content of the page, including being able to read javascript files, CSS, and of course HTML, Google can search for more relevant snippets to find keywords to display as search descriptions on search results pages. Depending on the keywords found, it may make use of the relevant page content or the meta description.

So it may be as if Google no longer needs a search description because Google can also get the description from the content page.

So, It should be understood from here that if there are no keywords related to the search, the search descriptions do not appear on the search pages, and the search descriptions are given priority in the search pages. In other words, if your content does not have a search description and the search engine does not pull keywords in your page content, it means that it gives priority to the search description.

However, unlike search pages, sharing content on social media takes search descriptions as text descriptions. If there is no search description, it takes the text read from the page.

So now there are 2 ways for bloggers to follow:

1. Not using search descriptions; because Google has extremely smart robots at reading pages so it can get descriptions from the content of posts that match your search keywords. However, the search descriptions of the posts shared on their Facebook, Twitter and other social media accounts will not appear or have a full description.

Now just think about which path to take. If you choose the second option to use a search description, you will make the search description more relevant to the content of the post and search keywords. Use relevant keywords in the search description, but don't overuse keywords. Create a search description that's easy for visitors to click on your post links.

Make the search description short between 50 and 300 characters (by default, the search engine displays a 160-character description), the short description included in the search description, the post

Now, did the information about this search description further clarify your thoughts?

Yes? Well then, then check if the meta description code is among the meta-tags found on your blog's theme editor page. Otherwise, search engines will not show the search description of the content you have created, and your SEO efforts on this subject will not work at all.